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In addition to eating mealworms, taking a shorter shower and taking the bike more often, sustainable clothing is also becoming a household word. For example, Vogue made a statement about sustainability, by replacing photos with drawings in the latest edition of the fashion magazine. According to the magazine, the photoshoots done for the magazine are bad for the environment. Models are often flown to location and clothing is flown in by couriers. By using drawings instead of pictures, the magazine calls attention to sustainability.
Not only fashion in magazines have impact on the environment, but also clothing itself. Every year, around 80 million kilos of clothing are produced, for example, a cotton T-shirt requiring 2700 liters of water! Wow! Not only water is needed in the production of clothing, but also other natural resources that become exhausted and / or damaged as a result. In addition, an average person throws out 68 pounds of textiles a year, and did you know that most clothing from the fast fashion industry, such as a ZARA or an H&M, designs clothing to fall apart so that you can buy new clothing more quickly?
Therefore, clothing is not sustainable at all, which certain fashion companies are becoming increasingly aware of. More and more clothing companies are transforming their business models and improving their supply chains to reduce overall environmental impacts.
When reading about ‘Sustainable fashion’, I soon realized that there are many forms of sustainable fashion. Some brands emphasize the importance of producing clothes in a more environmentally friendly manner, while others advocate secondhand/vintage or underline the benefits of swapping, renting or borrowing clothes as opposed to purchasing newly produced clothes. All strategies promoting more environmentally, socially and ethically conscious production and consumption are important steps towards a more sustainable industry.
I think everyone wants to live in an environmentally conscious way, and therefore also wants to wear sustainable clothing. However, many will probably drop out if the total price of the shopping basket becomes a little too high for uncle Duo. But sustainable clothing does not have to be expensive at all. To motivate you to think more about your clothes, I will end with five good tips for you:
- Never throw clothing away! Give it a second life by donating it to, for example, the Salvation Army. They sell designer clothes in second-hand stores and the homeless people are taken care of from the proceeds and a part is also sent to third world countries.
- Buy smart! Before you purchase clothing, ask yourself the following questions: Do I really need this? Can I wear other items of clothing more often? Do I feel great about it? Will it last a long time?
- Take quality over quantity! Invest in good items so that you can wear them much more often.
- Go for timeless and take your time! Take that piece that you can still wear in ten years, but then combined with something else. Buy what you want instead what you see.
- Wash better! Wash less, as cold as possible, do not iron, use sustainable detergent and hang your clothing in the bathroom when you shower instead of bringing it to the dry cleaner.
Love Anniek Middlevillage