"Eating vegetables can now be even better for people and the environment"

While sitting in front of my desk, time is slowly ticking towards five o'clock. Shocked I remember I promised myself to cook today. I would not dare calling myself a good cook, but I would fancy getting some nice ingredients at the market, which should be open until five o’clock. I quickly walk towards the coat rack, which is entirely packed with thick winter coats. With my, in my opinion, hip burlap bag and my coat under my left arm, I am ready to go to the market. While I am cycling up the hill of the bicycle storage, I immediately hit a wall of cold. How sudden does fall arrive again.

As I arrive at the market, I see one stand after the other with fresh vegetables. Because making choices sometimes proves difficult, I have decided to go to the first vegetable stall. The many colours that fall on my retina immediately ensure that I no longer know what to cook tonight. For this reason, I decided to ask the sweet vegetable-lady in the stall for advice.

The woman breaks into a smile and tells me it might be a good idea to cook something with, for example, pumpkin, carrot or chicory. When I ask her why she recommends these specific vegetables she starts to laugh. While I look at her, I can see her thinking: "Another silly student.” Despite this thought, she immediately starts to justify her advice. To keep this story short, I have summarized her fifteen-minute plea below.

The vegetables this woman just mentioned are seasonal vegetables at this time of year. Seasonal vegetables are vegetables that are grown naturally at the current season. This means that these vegetables have been able to grow with little artificial work. A relatively small amount of energy is needed to produce these vegetables. If all people were to make more use of this, this would result in a significant reduction in CO2 emissions, which is of course desirable for the future. In addition to being good for the environment, you will also clearly notice the effect of buying seasonal vegetables in your wallet. On average, these vegetables turn out to be up to half the price during their season. As a final argument, the sales-woman pointed out that due to natural growth these vegetables are also rich in vitamins.

In short, eating seasonal vegetables is not only good for the environment, but also for your health and your wallet. To help you get started with eating seasonal vegetables, everyone can come to our boardroom on November 13th for a delicious sustainable lunch that we have cooked with seasonal vegetables from the market. We hope to see you all!

Love Jan the Farmer

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